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The difference between viral videos and average videos is measurable.

MSSG Analytics scores your video metrics, identifies the structural weaknesses, and shows you account-level insights. No manual exports, results in seconds.

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Features

Every question you have after posting now has an answer.

Just connect your TikTok account – Results in seconds.

01 - Video Score

Every video. One clear score.

Every video from your connected account gets a score from 0 to 100. An average score is calculated for all videos, ensuring fair comparisons regardless of your account size. 500 views are measured on the same scale as 500,000. See at a glance which videos beat your niche average, which fell short, and why.

  • Score on a 0–100 scale, instantly readable
  • Fair rating for accounts of all sizes, small accounts are not penalized
  • Outlier detection: which videos cracked the formula
  • See directly which videos lift or drag your average

Video Score · last 5 uploads

Hook test #387
Tuesday post72
Story format65
Collab video48
Product review31
Niche average58

02 - Hook Layer

Why viewers leave in the first 5 seconds.

The Hook Layer analyses the retention curve of every video. It detects which of 4 patterns your hook follows - and delivers an AI diagnosis with concrete improvement steps, not generic advice.

  • 4 patterns: Hard Drop, Soft Drop, Plateau, Slow Decline
  • AI diagnoses the exact problem and delivers targeted improvements
  • Dominant pattern across all your videos identified automatically
  • Based on retention data 0–5s. Not on guesswork

Hook Layer · Retention Patterns

Soft Drop

Hook good - held too long

12

Plateau

Hook consistently strong

8

Slow Decline

Transition not compelling

5

Hard Drop

Hook irrelevant / no attention

3
Dominant: Soft Drop · AI diagnosis included

03 - Accounts Module

Your account. At a glance.

All key account metrics aggregated and scored. Track how your account develops over time, spot patterns in your posting frequency, and see at a glance which videos influence your overall score, and which you can ignore.

  • Account score over time, see if you are actually improving
  • Posting frequency vs. engagement rate in direct comparison
  • Which videos push your account up or down
  • Niche benchmark: see where you stand vs. similar accounts

Accounts · Overview

74
Account Score
12.4k
Avg Views
38
Videos

Account score · last 6 uploads

04 - Hashtag Analysis

Hashtags that actually rank.

#fyp and generic filler tags are automatically filtered out. You only see community-specific hashtags from your top-performing videos, weighted by score, sorted by relevance to your niche. No guessing, no paid tools.

  • Generic tags (#fyp, #viral, #foryou) removed automatically
  • Only niche-specific hashtags from your actual top videos
  • Weighted by performance - not by how often you have used them

Top Hashtags · your niche

#fitness81
#morningroutine77
#workout74
#gym68
#motivation65
#health61
#bodybuilding58
#training54
#fyp, #viral, #foryoupage were automatically removed

05 - Niche Benchmark

How good are you really in your niche?

See where you stand compared to creators in your exact niche. Not against a global average, against fitness creators, tech creators, or comedy creators with a similar posting frequency. Know whether your score is good or your niche just has low standards.

  • Niche-specific benchmark. No distorted global comparison
  • Weighted aggregation. Weak accounts do not skew the result
  • See in which metrics you lead and where you are leaving potential

Niche Benchmark · Fitness

Video ScoreYou 78 · Niche 61
Hook RateYou 84 · Niche 58
EngagementYou 63 · Niche 71

Compared to 47 fitness creators · similar posting frequency

No manual export required

Just connect your TikTok account – done.

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How it works

Three steps to data-driven insights.

01

Login with TikTok

Connect your TikTok account and select your niche, two clicks. No manual export of your data required.

02

Analyze

Start the analysis, in seconds, your videos, hooks and retention points are analyzed.

03

Take action

Get concrete next steps: which hook to test next, what is holding back your account. Derived directly from your own data.

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